SEO stands for Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results. It’s the process to follow to increase the visibility of your website in search engines and get more traffic.
SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content.
In addition, following good SEO practices is a great way to increase the quality of a website by making it user-friendly, faster, and easier to navigate.
The most important SEO tasks have to do with:
- Identifying what users are searching for that is related to your products and services
- Creating content that will make users happy
- Providing the right signals to search engine crawlers and algorithms through various SEO techniques
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