SEO: Tips For An Effective Keyword Research

You also need to verify whether these keywords work for you or not. Sometimes the most precise of them don't work in practice, so you have to test them. You will never know their feasibility without testing them. AdWords also get you better rankings in Click Through Rate (CTR). If your CTR is low, you will not be able to monetize your traffic even when you get it. The reason for that is inapt title and description. AdWords will get you an even better CTR in your existing rankings because when you are satisfied with your performance, you keep making changes in your title and description until you reach the maximal CTR for your keywords. Eventually, you will end up getting the right combination. Now you need to copy this as your title and description of your page in order to get the most out of your organic search CTR.

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