10 Reasons Why You Should Pay For Search Engine Optimization

SEO, or search engine optimization, is the use of marketing efforts to help drive a website to the top of search engine listings. Most studies estimate that the first organic search listing in Google garnishes 20 percent of click-throughs. This is a huge amount of traffic that is lost to competitors if your site is not optimized.

More than 80 percent of internet users search via a search engine like Google, Bing or Yahoo. Organic listings dominate click-throughs. There are more than 1.4 billion searches conducted every hour, of those, 70 percent of click-throughs are derived from organic results. Organic results are listings that have been optimized for search. Google, which currently dominates search, has become very geo-targeted.

In turn, local SEO has become increasingly important in placing listings on top of search. Changes in search algorithms continue to increase Google's dependence on localized content - and the other search engines are following suit.